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Embark your workforce on a transformative learning path with our essential AI modules, each crafted to demystify AI and empower your team with actionable knowledge.
Description:
Understand the basics of AI & Gen AI, how AI actually `works, how AI systems are built, and why AI is the most critical tool for modern marketers.
Description:
Master the art of the prompting, the most crucial new skill for any marketer in the age of AI. Learn advanced techniques for writing effective prompts across various marketing workflows.
Exercise:
We'll craft and iteratively refine a series of prompts to generate a complete, high-quality creative brief for a new product campaign.
Description:
Learn's how to use AI as your strategic partner for foundational brand work, including market research, comprehensive competitive analysis, customer persona development, and brand's positioning.
Exercise:
We'll use AI to create a competitive analysis for your brand, develop a customer persona and a powerful brand manifesto.
Description:
Learn to generate high quality on-brand marketing assets at unprecedented speed and scale, utilizing powerful Image, Video, Voice and Music generators.
Exercise:
We'll generate a cohesive set of campaign assets, including social media posts, a short video script, and corresponding professional voiceover narration.
Description:
Go beyond public tools and create a private copilot for your brand, trained on your company's data, including brand guidelines, market research, and customer insights.
Exercise:
We'll build a functional AI application that can accurately answer specific questions based on a provided brand guidelines document.
Description:
Who said Marketers can't code? Discover AI-assisted development (or 'Vibe Coding'), leveraging AI tools to build landing pages or even more complex applications with no code.
Exercise:
We'll build a fully functional landing page for a new product with AI, and a more complex web application for SEO optimization.
Description:
Understand what AI agents are, how they work, and how they can automate internal collaboration work as well as other important manual tasks.
Exercise:
We'll build a fully functional AI agent that can perform a few marketing tasks completely autonomously.
Description:
Learn to use AI as your personal data analyst to interpret performance reports, identify growth levers, and get answers from your data.
Exercise:
We'll use an AI tool to analyze a sample marketing performance report, generate key insights, and suggest three data-driven campaign optimizations.
Description:
How will AI redefine marketing? We explore emerging trends, the evolution of the marketer's role and the emergence of new AI-related skills.
Exercise:
We'll conduct a strategic foresight discussion on how AI will impact your specific industry and what your brand can do to prepare.
01
Simply choose your preferred workshop date and select the AI modules most relevant to your marketing challenges for a perfectly tailored learning experience.
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Experience our interactive AI workshop, where our experts will make complex topics accessible and guide your team through practical exercises that solve real marketing problems.
03
Enjoy ongoing learning with lifetime access to our comprehensive platform, housing all course content, tools, and supplementary AI resources.
Who said AI is only for engineers?
Our curriculum is designed to make complex topics accessible and translate technical jargon into the language of marketing. We empower your team with the AI skills they need, no technical background required.
When it comes to AI, the best way to learn is by building.
Our workshops are packed with hands-on exercises where marketers will solve real-life problems they encounter every day, like building a customer persona profile, analyzing campaign performance or even building your own agent to automate some importnat but manual tasks.
Don't let the AI learning curve prevent your marketing department from taking full advantage of its potential.
We provide the complete package to make it happen: unifying your data, upskilling your talent, and building your custom AI solutions that supercharge the productivity and intelligence of your marketing initiatives.
Let's partner up and make your business AI-ready. Contact us today to get started.
